Four Ways to Better Orchestrate Your Marketing (Inglese – link esterno)
Autore: Simon Robinson
In: Mycustomer.com April 29/2014
“Whether a brand is selling socks or high-end jewellery, they share the same primary goals – ensure customer acquisition and ongoing repeat business. While it might seem like an obvious goal, it’s actually one that is hard to achieve in today’s digital marketplace. Growing long-term relationships with customers across all of today’s touchpoints has become the number one priority for most, if not all, senior level marketers today. But despite this renewed focus on the relationship, rather than acquisition alone, many brands still fail to build the needed connection with consumers in order to remain profitable and competitive.”

Winning Strategies for the Solution Economy (Inglese – link esterno)
Autori: Paul Macmillan e William D. Eggers
In: Ivey Business Journal March/April 2014
“American economist Milton Friedman famously said the social responsibility of business was solely to increase profits. The millennial generation begs to differ. In a recent survey of today’s millennial crowd, Deloitte asked about the primary purpose of business. The most frequent response?  Improve society.”

Why the Old Paradigms of Strategy Development Are Out of Date (Inglese – link esterno)
Autore: Chris Outram
In: Insead Knowledge, April 21/2014
“Most of tools managers use to craft business strategy today were developed in the 20th century. Strategy formulation needs an update.”

Most of the tools managers use to craft business strategy today were developed in the 20th century. Strategy formulation needs an update.
Read more at http://knowledge.insead.edu/blog/insead-blog/why-the-old-paradigms-of-strategy-development-are-out-of-date-3303?nopaging=1#oiAcwMlWGTo7v0Yh.9.”

From Start-Up to Scaling Up (Inglese – link esterno)
Autore: Bala Vissa
In: Insead Knowledge, April 9/2014
“Contrary to people belief, it’s much harder to build scale in a business than to start one.”

Forget the Strategy PowerPoint (Inglese – link esterno)
Autore: John P. Kotter
In: HBR Blog Network, April 22/2014
“I have for decades watched CEOs and other executives try to explain a corporate strategy to a small group of senior managers or to a much larger group of staff. For the most part, it has not been a pretty sight. In the case of senior managers, I usually hear 3 or 4 different interpretations of what the boss said, or disagreements about what they thought he or she said. In either case, no alignment at the top.”

Bonuses Should Be Tied to Customer Value, Not Sales Target (Inglese – link esterno)
Autore: Deidre Connelly
In: HBR Blog Network, April 16/2014
“Why would you eliminate sales targets as a way to evaluate, motivate, and reward your sales staff? That is perhaps the most frequent question I’ve received since 2011 when GlaxoSmithKline changed the link between the bonus pay of our pharmaceutical sales professionals in the United States and the numbers of prescription sold for a particular medicine. It is after all a well-established incentive plan used across a spectrum of industries.”

Getting HR Data Right Is Key to Leveraging Latest HR Technologies (Inglese – link esterno)
Autore: Julia Mench
In: Workforce.com, April 23/2014
“Human resources executives have never seen more diverse, innovative technologies that support all aspects of an HR department. The cloud is helping app developers push the innovative envelope and rapidly bring new HR solutions to market. But the biggest challenge isn’t which technology to adopt; it’s the quality and relevancy of the data that powers these solutions.”


In this new RSA Animate, Dan Ariely, one of the world’s leading voices on human motivation and behaviour.